so true! reps who start off a cold call with "so, what clients does your agency have?" shouldn't be surprised by a cool reception. a little advance research, and an understanding of basic media/marketing principles, goes a long way towards creating a good relationship between buyer and seller.
1 comment:
so true! reps who start off a cold call with "so, what clients does your agency have?" shouldn't be surprised by a cool reception. a little advance research, and an understanding of basic media/marketing principles, goes a long way towards creating a good relationship between buyer and seller.
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